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“Social Business” Is The New “Social Media”
Media may be the new Brand, but it doesn’t mean everyone gets it. Maybe times have changed, but here is a 6-7 word sentence that has failed more often than it has succeeded: “I need budget / resources...
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Intern Alert! 11 Reasons He Will Not Hire You…
Magical slideshare from Mark O’Toole, and I concur with them all: We have too many applicants who have done too little to showcase their skills in social media, when there are ZERO barriers to entry....
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What Does A Friend Look Like In The Age Of Social?
Or, How John Hagel, David Armano, Hugh MacLeod and Harold Jarche Kickstarted Me. Here’s how it began. 2011 Back story: In my MarComms job, I had two projects front of mind – launching an Enterprise...
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Before You Can Lead, Try To Follow #14Actions
If you have read the Work Out Loud approach of John Stepper, you will see that you need to start simple in your quest for relevance and network building, those attributes that are the modern...
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5 Ways We Are Redefining Modern MarComms
The MarComms team at Teekay is small and mighty (basically 5 people, no agency support); and works in perpetual beta mode. We are pushing hard, and breaking through to uncharted territory of what a...
View ArticleDay One IG Post
The day one IG post has become a core component of #onboarding and employer brand shenanigans. It is shorthand for the impact we can have on people’s (work) lives from the first moment of interaction,...
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